Portfolio

Tanya Pelkonen
UX Design Lead, PMP

Tanya Pelkonen

Forward-thinking design leader with 15 years of experience driving growth across Pharmaceutical, SaaS, Manufacturing, and Startup industries.

Stakeholder ManagementDesignOpsAI & Digital StrategyMentorship

Design leader who builds
teams and systems

Hello! I am a Design Leader with 15+ years of experience dedicated to building high-performing design teams that bridge the gap between complex technology and business growth. My approach combines the human-centric principles and new technologies to deliver enterprise-scale global solutions at SaaS, B2B, Pharma, Manufacturing, and AI.

Throughout my career, I have specialized in transforming and building "zero-to-one" concepts into global systems, managing cross-functional alignment across 150+ Roche affiliates. I focus on developing the infrastructure (DesignOps), AI-augmented workflows, and strategic roadmaps that allow designers to do their best work and pursue business KPIs.

My leadership style centers on transparency and proactive stakeholder engagement, ensuring the design team is a strategic partner at the executive table that shapes the product vision.

15
Years in Design
10
Years Leading Teams
150+
Projects Delivered

Education & Certifications

  • Master of Mathematics — Tyumen State University
  • Project Management Professional — Project Management Institute
  • UI/UX Design for AI Products — Stanford University
  • Leading Effective UX Teams — Nielsen Norman Group
  • UX Design — University of Toronto
  • Project Management Specialization — Google
  • UX Manager — Nielsen Norman Group

Career path

2020 — Present
UX Design Lead
Roche
Directing UX initiatives across multiple projects including AI-powered platforms for clinical study documentation. Leading a team of UX designers developing the Evolutional Hub Ecosystem — a design system serving 152+ affiliates worldwide. Managing migration, resource allocation, and agile cultural transformation.
2019 — 2020
UX/UI Designer and Content Manager
Steel Fire Equipment
Leading UX/UI architecture for Steel Fire Equipment’s eCommerce and corporate platforms, ensuring design specifications and seamless development handovers. Developing Serva-Lite’s website using design thinking to align business objectives with user-centric, high-performance digital experiences.
2018 — 2019
Co-Founder & Director of Product
SlumbrSpace
Co-founded a consumer product startup. Conducted research, defined business and user goals, designed the product prototype, brand identity, and digital experience for custom pillows using 3D scanning technology.
2014 — 2017
Co-Founder & Director of Product Design
iPROFi Cloud
Co-founded and designed a B2B SaaS CRM product family for real estate professionals. Guided the product lifecycle from initial concept through successful market launch, driving the strategic growth and design excellence that led to a high-value acquisition.
2011 — 2016
Co-founder & Project Manager
Professor Labs (Web Agency)
Founded and led a web agency that delivered 130+ websites and extensive collateral materials. Managed the full development cycle as designer and project manager.

Projects

A selection of projects across enterprise healthcare, SaaS, manufacturing, consumer products, and web design.

AIDCG
2024 — Present

AIDCG, Roche

UX Design Lead & Manager

Managing a dedicated design team in building an AI-powered ecosystem for clinical documentation, streamlining complex workflows into a cohesive product.

AIPrompt ManagementClinical TrialsHealthcareBiothecnology
Roche EHE Design System
2022 — 2024

EHE, Roche

Design System Lead

Leading UX team developing a global design system on AEM CMS for 152+ affiliates. AI content generation, IoT interfaces, and enterprise dashboards.

Design SystemAEM CMSAIHealthcareBiothecnology
SlumbrSpace
2018 — 2019

SlumbrSpace

Co-Founder & Director of Product

Manufacturing one of a kind unique pillows using 3D scanning technology. Research, prototyping, brand identity, and marketing.

Product Design3DStartupManufacturing
iPROFi Cloud CRM
2014 — 2017

iPROFi Cloud

Co-Founder & Director of Product Design

B2B SaaS CRM for real estate professionals. From concept to operation and market expansion.

SaaSB2BCRMMarketingReal Estate
Invisor
2019

Investment Account Opening, iA

UX/UI Designer

Refactored an obsolete investment account opening process for a FinTech company. Simplified complex multi-step flows.

FinTechAgileReact Prototype
Professor
2011 — 2017

Professor

Co-Founder & Project Manager

Over 130 wed and mobile applications. Unique concept, individual approach and controlled development process.

E2EWeb AgencyMarketingStakeholder Management
Serva-Lite
2014 — 2017

Serva-Lite

Lead Designer

Website for a Steel Fire Holding sister company Serva-Lite in Vancouver.

BrandingStrategyMarketingDistribution
EHE Case StudyPassword protected
2022 — 2024

Case Study - Locked

Design System Lead

Five disconnected HCP portals became one Roche: a single design system on AEM, 20 affiliates migrated, 4× lower support and budget.

Case StudyDesign SystemAEM CMSHealthcare