Portfolio

Tanya Pelkonen
UX Design Lead & Manager

Tanya Pelkonen

Forward-thinking design leader with 15 years of experience driving growth across Pharmaceutical, SaaS, Manufacturing, and Startup industries.

Stakeholder ManagementDesignOpsAI & Digital StrategyMentorship

Design leader who builds
teams and systems

Hello! I am a Design Leader with 15+ years of experience dedicated to building high-performing design teams that bridge the gap between complex technology and business growth. My approach combines the human-centric principles and new technologies to deliver enterprise-scale global solutions at SaaS, B2B, Pharma, Manufacturing, and AI.

Throughout my career, I have specialized in transforming and building "zero-to-one" concepts into global systems, managing cross-functional alignment across 150+ Roche affiliates. I focus on developing the infrastructure (DesignOps), AI-augmented workflows, and strategic roadmaps that allow designers to do their best work and pursue business KPIs.

My leadership style centers on transparency and proactive stakeholder engagement, ensuring the design team is a strategic partner at the executive table that shapes the product vision.

15
Years in Design
10
Years Leading Teams
150+
Projects Delivered

Education & Certifications

  • UI/UX Design for AI Products — Stanford University
  • Master of Mathematics — Tyumen State University
  • Leading Effective UX Teams — Nielsen Norman Group
  • UX Design — University of Toronto
  • Project Management Specialization — Google
  • UX Manager — Nielsen Norman Group

Career path

2020 — Present
UX Design Lead
Roche
Directing UX initiatives across multiple projects including AI-powered platforms for clinical study documentation. Leading a team of UX designers developing the Evolutional Hub Ecosystem — a design system serving 152+ affiliates worldwide. Managing migration, resource allocation, and agile cultural transformation.
2019 — 2020
UX/UI Designer and Content Manager
Steel Fire Equipment
Leading UX/UI architecture for Steel Fire Equipment’s eCommerce and corporate platforms, ensuring design specifications and seamless development handovers. Developing Serva-Lite’s website using design thinking to align business objectives with user-centric, high-performance digital experiences.
2018 — 2019
Co-Founder & Product Designer
SlumbrSpace
Co-founded a consumer product startup. Conducted research, defined business and user goals, designed the product prototype, brand identity, and digital experience for custom pillows using 3D scanning technology.
2014 — 2017
Co-Founder & Product Manager
iPROFi Cloud
Co-founded and designed a B2B SaaS CRM product family for real estate professionals. Guided the product lifecycle from initial concept through successful market launch, driving the strategic growth and design excellence that led to a high-value acquisition.
2011 — 2016
Co-founder & Project Manager
Professor Labs (Web Agency)
Founded and led a web agency that delivered 130+ websites and extensive collateral materials. Managed the full development cycle as designer and project manager.

Projects

A selection of projects across enterprise healthcare, SaaS, manufacturing, consumer products, and web design.