Professor Labs — Web Agency
Opening the web agency was my first business and job after graduation from university. Despite the fact that those time there were many different agencies who offer similar services, I created a really memorable, unusual and thriving company which has been working since 2011 and have a lot of loyal customers.
I think that a brand is a company's face to the world and I wanted to create not only a recognizable brand but a company that you can rely on and entrust the development and support of your project. We created more than 130 websites and the uncountable amount of collateral materials as brochures, business cards, posters, social-media ads, etc.
Challenges
- Provide great service
- Create a unique design for each customer
- Adapting to technological change
- Never break out deadlines
- Work effectively in agile environment
- Always support each other and grow
Process
At Professor Labs I was not only a co-founder and graphic designer but also a project manager. For creating a great design, first of all, I was trying to understand the users' necessities and wishes of my customer. Together with my team we went through the developing stage of our company and became one of the most recognizable agencies in our city.
In 2013, we expanded our services and began to offer developing mobile and desktop apps.
One of our project was Hotel Ramada
This five-star hotel is located in Yekaterinburg and so far is the only Russian affiliate of the Ramada hotel chain accounting for more than 900 hotels all over the world.
At this project, we were collaborating closely with the client service manager and system administrator. The goal was to redesign of multi-language Hotel Ramada website and made it fashionable and usable.
We took all that, as well as Ramada corporate brand standards, into account. Came up with the concept, analyzed user flows, used interview research method, meticulously created 3 mockups and 2 prototypes, provided QA.
Final Design 2013
Also, we have implemented extensive functionality:
- iOS and Android applications
- Integrated online-booking module
- 3D hotel and rooms view
- Easy-to-use website search without page reload
- Social networks integration
Projects of such kind pre-suppose comprehensive approach, deep market analysis and ability to be customer-oriented, which we have managed to address successfully.
Prototype main page in Sketch App 2019
