iPROFi Cloud — SaaS CRM
Leveraging years of domain expertise at Professor Labs, I identified a significant technological gap in the real estate development sector. Made a strategic pivot from a service-based agency to a product-led venture. Our deep history in the industry allowed the team to transform complex market insights into a unique software suite designed to disrupt the traditional real estate landscape.
Real Estate CRM/Platform: Streamlining Digital Sales
Digital Transformation for Real Estate Developers and Agencies
Leading of evolution of a comprehensive real estate platform. By translating complex industry workflows into a unified CRM and web ecosystem.
The Goal: Accelerate the sales cycle and provide a "single source of truth" for professionals.
Strategy & Execution
I approached the product through three strategic pillars to ensure market impact:
Business Value: We solved the lack of niche tools and the one-stop shop solution for Real Estate market including integrations with social, ads, and other web solutions.
Functionality: I defined a core feature and foundations for new CRM system and the comprehansive portal fro Real Estate Professionals to eliminate manual friction.
User Experience: Moving from flow analysis to high-fidelity UI, my team transformed dense data architecture into an intuitive, high-trust interface that simplifies complex professional workflows.
Promo Website Design
We offered a cloud-based solution to our clients so, for wow-effect, we used interactive clouds (WebGL).
iPROFi Character
Created a friendly character, for company promo site. This idea promoted to create a memorable brand.
